As a passionate ice hockey supporter,
I set myself the challenge of creating a concept project that resolved a problem area within the sport.

I have proposed a programme that could run in Atlantic Canada, the least wealthy area of the nation, home to four provinces with rich maritime history. Here there are immense barriers to accessing the sport, and with this concept project I have aimed to create an identity, strategy and overall feel for what this could look like were it a real-world opportunity.