BRANDING

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BRANDING *

mindreach

Problem

As a start-up business specialising in ADHD diagnosis, this company needed an identity that permeated through a congested industry.

Solution

I designed the identity of mindreach, embodying its bright and compassionate voice. With thorough brand guidelines expanding from brand positioning to illustration guidelines, the foundation was built. I also created the initial social media templates, branded up documents and assisted with web design.

Profici

Problem

There was a large gap in brand presence and consistency across major marketing channels. With new branding in place, there needed to be a designer to implement it.

Solution

Collaborating with the creative director, I produced all of the visual content across the brand, including SEO optimised case studies/whitepapers, social media and promotional print campaigns.

Directors Box

Problem

With only loose branding elements and unrefined logos, this private members club needed a consistent identity and alternative marketing routes to encourage membership sign ups.

Solution

After refining the logo, with proper kerning and thickening the primary logo for legibility at all scales, I designed full brand guidelines that channeled the heart of Directors Box. As an in-house designer, I also created all social content, event promotional material and print campaigns.

The Retail Factory

Problem

After reviewing the current branding, the client wanted a fresh identity to compete against the market.

Solution

I pitched a proposal for a fresh identity that is both simple but recognisable, with consistent and clever logo design framing an inclusive identity of all services offered.

Lakes Doors Architectural

Problem

With the client projects bustling at Lakes Doors, there were neglected areas that needed some attention. One such project was the visual merchandising of the showroom, where the team was struggling to curate the displays in a creative but tasteful way that reflected the high-end luxurious tone of the business.

STAGE 1: IDEATION

I collated the strongest ideas for each season into moodboards and presented them to the team. Included in the annual calendar were local events, like ‘Paint Altrincham Pink/Blue’ to help forge a closer connection to the local community.

STAGE 2: TECHNICAL DRAWINGS

With themes approved, I measured out the creative space I could work with. From there, I sketched up technical drawings with all replaceable elements shaded in. Black for plinths and grey for brand promotions/art pieces/design features.

STAGE 3: MOCK UPS

I photographed the windows that were being used for merchandising and edited out the visual arrangements already there, keeping only the necessary elements. From there, I placed and edited imagery of the items I’d sourced from collaborating businesses in the local area to national stores.

STAGE 4: CURATING THE PROPOSAL

I demonstrated my creative process through all stages, expanding from size accurate mock-ups and thorough product listings to moodboards. I placed emphasis on spring and summer as they were the nearest seasons to exhibit.

Solution

I collaborated with the team to create an annual plan for the showroom that was founded on subtle taste, effective budget and brand tone.

AOB

Problem

At Profici there were clients that didn’t have the budget to access fractional services but still desired business advice.

Solution

I collaborated on the logo with a creative director, emphasising the ‘no nonsense’ feel by keeping it simplistic but recognisable. However, I developed the brand guidelines including positioning, layout guides, logo details and colour palettes. From this I created social media templates and designed the content that was posted.

Coventry Coyotes Ice Hockey

Problem

As a new team registered under the EIHL, this team needed an identity and full kit designs.

The team’s brand story originated from the Shasta legend, where I adopted the core values of selflessness and teamwork to inspire team morale. Colour choices were influenced by the dusty, fiery colours of both the legend and the environment that the modern day Coyote resides. I chose the secondary typography based on the tactility of stick/leg tape in the sport.

PHOTOGRAPHY BY TAMARA HAM

Solution

I designed an identity that embraced the North American Shasta legend, where Coyote stole the flame that could warm the world from three selfish spirits. Coyote helped humanity prosper.

I designed the brand guidelines as a foundation but later expanded this into merchandising, social media and team kit.