A multi-award winning business that has one of the most exclusive profiles in the North West, partnering with high-profile architects and boutique interior design stores.

However, while business was pouring through the doors, the showroom itself needed a little love. Without any real visual merchandising planning, the window displays often were reduced to last-minute choices. There needed to be a seasonal plan with solid design and practical thinking as its foundation.

Digital

Project Type

Industry

Client

Lakes Doors Architectural

Luxury construction

IDEATION

I collated the strongest ideas for each season into moodboards and presented them to the team. Included in the annual calendar were local events, like ‘Paint Altrincham Pink/Blue’ to help forge a closer connection to the local community.

TECHNICAL DRAWING

With themes approved, I measured out the creative space I could work with. From there, I sketched up technical drawings with all replaceable elements shaded in. Black for plinths and grey for brand promotions/art pieces/design features.

MOCK UPS

I photographed the windows that were being used for merchandising and edited out the visual arrangements already there, keeping only the necessary elements. From there, I placed and edited imagery of the items I’d sourced from collaborating businesses in the local area to national stores.

PROPOSAL CURATION

I curated the entire process, finalising moodboards, the feel of the seasons and how interchangeable some visual pieces can be between to make the most of budget and maintain consistency.